Are you intimidated by the term “Power Marketing”? Does it sound fiendish, controlling, and Arian?
Being a guru with ovaries means dressing for the part. I wear power suits and my maven hair in a bun. Some people say I look like an evil yet fashionably dressed prison guard in a silver helmet… who’s ready to administer a serious beating on a helpless prisoner.
That’s fine by me. Because if you want to triumph in the marketing world, you have to exude power and make people fear you.
Success as a power marketer requires ambition. Diabolical ambition… Talent, morality, common decency, and wiping your nose have little place and value in the business. The internet has even less.
Experience Is Overrated
Experience in marketing certainly isn’t important. You can fake your way through anything if you’re intimidating enough. Swat someone hard enough on the head with a 4-colour embossed brochure and they’ll read it.
Not to boast but I coined the phrase, “Fake it ‘til you make it.” I’m proud of that and happy to boast that I fake it all the time.
Okay, I Actually Didn’t Coin the Phrase “Fake it ‘til you make it.”
But I meant to…
One way to really succeed in this business is by terrorizing, well, everyone… The trick is to be incredibly single-minded in your mission to cause people no end of anxiety. It’s all about striking fear into the hearts of competitors, clients, co-workers, customers, underlings, pets, furniture, you name it.
You don’t need experience or intelligence, all you need is to loudly mock everyone else. Question their ideas, their credentials, and their bowel control. If you do the latter properly, they really will lose control of their bowels. Trust me on this.
By now you’re probably asking, “So, Milly, what do I need to do to be a ruthless success like you?”
Well that’s a good question. And you’re in luck because my simple 183,246 step plan to success includes the all-important components that teach you how to cunningly market fear like a demented monster completely lacking in a moral centre. It ain’t pretty, but it sure is effective.
One of the most important “fear touch-points” I discuss in my soon-to-be-published book which I plan to generously share with you for free and at a cost of only $29.95 is the importance of “Power Reflections.”
I define Power Reflections as the not-so-carefully considered and philosophically barking mad commands of a marketing authority. (I did this by fusing the dictionary definitions of power and reflections.)
Power Reflections are big on attitude and small on thought and compassion. They’re meant to initially sooth and then intimidate. And they need to become your daily mantras.
Much like the people who spout them, Power Reflections combine a lack of humility with a lack of work experience and rely on the ability to trump up empty “philosophical” musings with a “go for the throat” message. I start every day off by screaming about 30 or 40 of them into my bathroom mirror. It’s a better pick-me-up than coffee!