That might not be the first thing you think of when you hear the words “Corporate PR.”
But we’d like to change that. People buy from people. They donate to people. And they hire people.
And yet, the business world has spent generations trying to become less human.
It doesn’t work.
PR has a bad rap:
PR has become synonymous with spin. With hype. With messages so carefully crafted, we have stopped believing the talking heads that regurgitate them on cue. They have polished themselves into meaninglessness.
We no longer hold our business and political leaders in esteem because we do not trust them.
We do not trust them.
And yet business runs on trust.
In an effort to control the message, PR has destroyed the relationships it was trying to influence in the first place.
We believe it’s time to reimagine PR. All PR. And especially Corporate PR. We believe customers, your customers, want to be engaged more meaningfully and authentically.
They long for useful information and story-driven content that gives them greater insight into and affinity with your brand.
Talk is cheap:
Today’s consumer wants brands they support to share their values. They don’t fall for Corporate Social Responsibility programs that try and “make up” for the bad things a company does over the course of its core business.
We can help you:
We help brands develop strategic communication plans (annual, tactical and crisis) that help bring their genuine humanity forward, often using the very same types of tools that are used in traditional corporate PR (but in very different ways).
- corporate videos
- storytelling development and coaching
- media training
- internal communications
- public engagement