People don’t trust your brand because you tell them to.
Sure, you can point to your awards, your history, and even the degrees on the wall. But that will probably wash over them like so many of the 5000+ marketing messages your potential customers, clients and donors are exposed to each and every day.
In that cluttered environment, your brand-centric, push messaging won’t drive people to action.
Help people sell themselves:
People value what they discover more than what they are told.
Content marketing is how you help them discover the points of connection between them and your brand.
Content marketing lets them sell themselves on your brand.
In this age of information overload, we only willingly give our attention to the brand marketing that actually adds value to our lives.
Does your marketing do this?:
Do you help your clients, donors or customers solve problems in their lives?
Do you engage them in meaningful stories that move them?
If you don’t, you must:
70 per cent of your customers, clients or donors have already made up their minds about whether or not to do business with you before they reach out.
Most of that research is done online before you even know they might be looking for what you offer.
Content marketing is your best shot at showing your value alignment with, your respect for, and your commitment to your target audiences.
90 per cent of brands (B2B slightly higher than B2C) engage in some form of content marketing. But most don’t have a documented content marketing strategy. Those who do consistently rate their content as more effective.
Do you have a documented content strategy?:
It is the single greatest indicator of a successful program vs. one that is simply using resources and taking stabs in the dark. Without a documented strategy, you’re essentially going to the airport and getting on the next flight without knowing where you’re going. You might end up in Hawaii. Or war-torn Syria.
From content audits, to persona development, to the creation of a solid editorial calendar and everything in between, we can ensure you have everything in place to create the content that will drive action and help you achieve specific goals.
Content Writing and Production :
Your target audiences aren’t looking for content. They’re looking for solutions. And insights. And moments that lift them out of themselves.
The world doesn’t need more content.
It needs better content.
Our content writers are brand name journalists who have written with top media outlets.
Our videos are written by award-winning television writers with TV shows currently airing on PBS, CBC and Disney XD. Performers include some of the best in the business, including Second City Alumnae.
Our videographers are seasoned journalists and storytellers who know how to tell compelling stories. And our designers have worked with some of the biggest brands in the world.
Want great content writing and production but don’t know where to start?