Nobody really cares what you think about your brand.
But they do care what others think. Especially media.
A favorable media mention, feature or review, can build your brand’s credibility. Fast.
And it can be essential to helping you achieve your business goals.
If the wrong information about your brand has taken hold, a media story can be the most expedient way to correct the record.
But gone are the days when you could pitch a marginally interesting idea and have a media outlet turn it into something magnificent.
That will not happen.
Media outlets simply don’t have the time, staff, or budgets to do that kind of work. So it’s up to you.
By the time a potential customer reaches out to you, they are already 70 per cent sold on your brand. What they see online will determine whether or not you are a brand they want to do business with.
Your customer wants to do business with people and brands they trust. They will evaluate your brand by:
- How useful you are
- The values you share (Corporate Social Responsibility)
- How engaging you are
Content marketing provides meaningful, useful information to the right audiences in ways that are surprising and delightful. It is not just a matter of luring people to your site via pedestrian content. That will backfire over time.
Creating exceptional content builds trust and drives business. And it comes down to two things:
- A solid content marketing strategy
- Content writing and creation that delivers undeniable value
We help brands talk to the public as they are now. Not as they used to be.
Your stakeholders expect a seat at the table, a glimpse into the work you do and the difference you make.
We can help you understand what they’re looking for and give you and your C-suite the materials, tools and training you need to engage the right pubic at the right time with the right message in the right way.
From strategic communications planning to brand storytelling development to video scripting/production to media training and all points in between and beyond, we will ensure your brand’s values are clear to the publics you serve.
Not sure what your values are? Your public needs you to be.