Purposeful Branding
Gone are the days when people just want to buy a product. Increasingly, they want to give their money to companies that stand for something more, where CEO’s advocates for important issues and brands aren’t just working to make money, they’re working to change the world!
Purposeful brands are 206% more profitable and have 137% greater returns on KPI’s for marketing activity — and yet only 15% of public traded brands have a defined social purpose. Meanwhile, 92% of customers would switch to a comparable brand with purpose and 87% would even pay more. Purposeful brands also have a MUCH easier time hiring.
We help brands find their purpose and share it through authentic, resonant stories that engage, inspire and motivate action. It’s so powerful, we’re super choosey who we work with.
We won’t ever impose a purpose on a brand. And we only work with people we think truly live their values and what they stand for.
Ready to love your work again and become more profitable? Reach out and we’ll help you figure out how you can do good while doing business.
Media Relations
Nobody really cares what you think about your brand.
But they do care what others think. Especially media.
A favorable media mention, feature or review, can build your brand’s credibility. Fast.
And it can be essential to helping you achieve your business goals.
If the wrong information about your brand has taken hold, a media story can be the most expedient way to correct the record.
But gone are the days when you could pitch a marginally interesting idea and have a media outlet turn it into something magnificent.
That will not happen.
Media outlets simply don’t have the time, staff, or budgets to do that kind of work. So it’s up to you.
Content Marketing
By the time a potential customer reaches out to you, they are already 70 per cent sold on your brand. What they see online will determine whether or not you are a brand they want to do business with.
Your customer wants to do business with people and brands they trust. They will evaluate your brand by:
- How useful you are
- The values you share (Corporate Social Responsibility)
- How engaging you are
Content marketing provides meaningful, useful information to the right audiences in ways that are surprising and delightful. It is not just a matter of luring people to your site via pedestrian content. That will backfire over time.
Creating exceptional content builds trust and drives business. And it comes down to two things:
- A solid content marketing strategy
- Content writing and creation that delivers undeniable value
CORPORATE PR
We help brands talk to the public as they are now. Not as they used to be.
Your stakeholders expect a seat at the table, a glimpse into the work you do and the difference you make.
We can help you understand what they’re looking for and give you and your C-suite the materials, tools and training you need to engage the right pubic at the right time with the right message in the right way.
From strategic communications planning to brand storytelling development to video scripting/production to media training and all points in between and beyond, we will ensure your brand’s values are clear to the publics you serve.
Not sure what your values are? Your public needs you to be.