“Story trumps data. And relationship trumps story.”
(but stories are how you create relationships)
But it won’t change you.
It won’t make your heart beat faster. It won’t make you smile. Or tip your world when you least expect it.
Story trumps data.
And relationship trumps story.
But without story, there is no relationship.
Stories are how we teach, we learn, we grow, and we change. Stories create connection. Between people.
Even between a brand and its publics.
Now, nobody is looking for a brand to be their best friend.
But we all want to trust the brands we’re dealing with. And stories build trust.
So take that, pie chart.