It's been a busy week for brand stories making the news. Here's a few that caught our eye: 1. GoldieBlox: We absolutely love the GoldieBlox video and the …
Storytelling Techniques
Branding Strategy: Yes, Employee Engagement DOES Matter
Rebranding is the new black: Sometimes when organizations get into trouble, they rebrand. Employee engagement is rarely on the radar screen at this point. But a …
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Storytelling Techniques: Bios and Intros
Honest Intro: “Thank you for that most kind, warm and generous introduction,” said Ken Merrifield, Mayor of the City of Franklin, New Hampshire, smiling …
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