When I was first starting in PR, still green, I made a classic mistake.
I had a story to pitch, and I was hell bent and determined to get the cause I was working for some great press.
So there I was, going down a list of journalists, giving them all the same pitch about all the wonderful thing this group was doing.
Some of the hang ups were polite. Some not so much. Any way it went, I was getting nowhere fast.
My eye jumped on the list and I accidentally called a tough cookie at a scandal sheet.
So, here’s my story. It’s a tale of cereal, cartoons and MURDER!
Wait. That’s not it. Let me start over…