When I was first starting in PR, still green, I made a classic mistake.
I had a story to pitch, and I was hell bent and determined to get the cause I was working for some great press.
So there I was, going down a list of journalists, giving them all the same pitch about all the wonderful thing this group was doing.
Some of the hang ups were polite. Some not so much. Any way it went, I was getting nowhere fast.
My eye jumped on the list and I accidentally called a tough cookie at a scandal sheet.
So, here’s my story. It’s a tale of cereal, cartoons and MURDER!
Wait. That’s not it. Let me start over…
If I could have dinner with any person living or dead, I’d pick living. They smell better, are easier on the eyes and –
No… that’s not it either. Hmm… How ‘bout…
“About Mike” is the must-see TV event of the season! This groundbreaking after-school special about a plucky writer guy and his talking robot dog sidekick will warm the cockles of your heart.
Um… Definitely not. And “cockles”?