PR became a thing when a battle-weary world transitioned into peace after World War I. The new economy required munitions factories to stay humming so they were …
[Read more...] about Storytelling Techniques: 5 Things that Inspire Aspiration
Storytelling Techniques
Australians for Coal
Talk about corporate transparency and no end of f-bombs. Yannis Nikolakopoulos has crafted a depressingly hilarious piece of comedy that works so well …
Storytelling Techniques: 9 Traits of a Hero
Brands shouldn't think of themselves as heroes: Heroes are defined from the outside not the inside. The exception, of course, is ourselves. Each of us is …
[Read more...] about Storytelling Techniques: 9 Traits of a Hero