We've been looking at the concept of "hero" in Brand Storytelling.If you haven't already, you probably want to check out this infographic about the 9 Traits of …
[Read more...] about Brand Storytelling Techniques: The Hero and The Call to Adventure
Storytelling Techniques
What Makes A Great Brand Story Middle?
We’ve looked at what makes a great beginning and what makes a great ending… So, really, there’s only one logical place to go from here… After all, you can’t …
Storytelling Techniques: Highlighting the Flaws
When my brother-in-law David died unexpectedly in China, his remains and belongings made their way back to us carried by a friend. One of the statues, a …
[Read more...] about Storytelling Techniques: Highlighting the Flaws