Brands shouldn’t think of themselves as heroes:
- Heroes are defined from the outside not the inside.
- The exception, of course, is ourselves. Each of us is the hero of our own lives. And each of us defines that from the inside.
Brands need to know traits of a hero:
- Smart brands are mentors, and good mentors have many heroic traits.
- Brands as mentors empower their audiences to be the heroes they know they are or can be.