So funny story. Sort of.
Has your email inbox felt a little colder over the last oh-sure–let’s-go-with “several” Sundays? We haven’t been there. And we said we would be.
Our bad.
Especially because one of the most important rules of great content creation is consistency.
Consistency rules:
People need to know they can rely on you for the information they trust.
And blogging is one of the best ways to build trust.
We never took your trust lightly, but we did get a bit distracted by a sparkly project that just needed a great deal of help.
Still love the sparkly project we were working on but super glad to be also able to work on new projects AND invest back in our business.
This is important
Our blog is one of the greatest sources of lead generation we have.
In fact, most of our clients come to us in one of four ways:
- Repeat client – they’ve worked with us on a project and then keep coming back
- Referral – someone who has worked with us before refers us to them
- Search – someone lands on a piece of content we’ve created, feels the love and reaches out
- Email – this humble little missive has actually driven some very nice business for us (I know, go figure…)
Silly me
Not my brightest move to have let it slide a bit when it has always been so important to our business.
While we’re still involved with the shiny project, we’re more on the sidelines. Which is awesome.
We have taken on some amazing new and exciting projects you’ll hear more about soon. And we are planning some content ideas we hope will be super helpful to you.
So thank you for taking us back into your email box this Sunday.
And let’s never break up again, okay?
Susan McLennan
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