Scientastic

Making Science Accessible for Girls

results:

• Winner of two regional Emmy Awards for best special and best composition
• Broadcast on American Public Television
• On the strength of the pilot, additional sponsorship dollars have been raised to produce new episodes

overview:

Science needs a makeover, at least as far as middle school girls go. So it got one, in this TV special airing on American Public Television. It’s directed by Emmy Award-winning director Leo Eaton and co-created and written by us.

problem:

When girls hit middle school, they tend to take a big step back from science. And that’s a problem. They’re cutting themselves off from more lucrative careers and the sciences themselves suffer by not having more women in the field. Planet Earth Television wanted to create a television show that would help keep girls interested in science right around the time they started to lose interest. But they weren’t sure how to create a show that would best appeal to them and who would buy it.

solution:

A plot driven script featuring comedy, music, and lots of relatable issues to teenage girls.

links:

• www.scientastictv.com
• www.planetearthtelevision.com
• www.eatoncreative.com/about-us/leo-eaton.php

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Susan McLennan

Founder at ReImaginePR

Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.

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