PR Agency Advice: 3 Business Tools We Love

There are some terrific business tools that come along that just make life easier. We thought we’d share a few of our favourites with you. Here they are in no particular order.

1. PostWire
Postwire is an elegant, simple way to share select content with clients, media, investors and any other key stakeholder.

You create a board for whomever you like, let’s say a client. Then you add posts to it that are perfect just for them and invite them to it or give them the link so they can share as they like.

You can invite them as collaborators who can edit the boards or simply as viewers so they can consume what you have posted for them.

You can upload content from your computer and post links. It usually scrapes the picture that is attached with any article but you can add your own if you don’t like it or an image isn’t associated with your post.

You can then group individual postings on a board into a collection, which is helpful. You don’t want to overwhelm people with your content or materials. Postwire recommends about five posts per board and beyond that, you really want to start grouping them so they can dig in when they are so inclined. Even then, less is more.

It has a free service that allows you to create a few boards, but we found it so useful, we immediately upgraded to a business account. There are two business levels: $20 per month and $300 per month. It’s the number of users that determine which price point you fall into.