Back when I had was the ombudsman for The Toronto Star, one of the country’s largest daily newspapers, I used to find Monday mornings a real - well - …
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Brand Story We Love: WestJet Christmas Miracle
Brand Story We Love: WestJet Christmas Miracle WestJet has scored a big hit with their Christmas video, WestJet Christmas Miracle: real-time giving, which …
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Reimagine PR on CTV
I was asked by CTV's Live with Kevin Newman to come on and talk about viral videos and the role they can play in fundraising. I had written and produced a …