Brand Story Award: Parrot and Airfoil

When we were in Vegas for CES, it didn’t matter where we turned. It was all Parrot all the time.

Every newscast seemed to have a segment on them. And you couldn’t walk more than a few feet without hearing someone ask “have you been over to see Parrot yet?”

Parrot is a global leader for wireless devices for mobile phones.

Their products include Bluetooth hands free car kits and devices that will ensure your plants get exactly what they need when they need it.

At this year’s CES, they introduced the adorable Minidrone and Jumping Sumo.

The drones won CES. Because they are awesomely cool. But let’s face it. A lot of CES is awesomely cool.

So it took more than that for Parrot and their PR firm, Airfoil to pull off more than 350 media placements in North America alone from CES. Not to mention 8 major awards in the last year:

• Mashable (Minidrone)
• Popular Mechanics (Minidrone and Jumping Sumo)
• Popular Science (Minidrone)
• iPhone Life Magazine (Minidrone)
• Gotta Be Mobile (Jumping Sumo)
• Tom’s Guide (Jumping Sumo)
• The Verge (Minidrone)
• PCMag (Jumping Sumo)

In Airfoil’s first year representing Parrot at CES for the introduction of its flagship AR.Drone product, they were inspired by a challenge Parrot gave them: “Build a mystery and create a mess.” Wow! That’s a pretty inspiring goal.

Every year since, they’ve taken that same challenge, striving to continuously build the Parrot brand with each new project they launch at CES.

Parrot and Airfoil have established a great partnership and that, combined with the company’s history of exciting launches, they’ve been able to establish substantial relationships and trust with the media to grow Parrot’s presence at CES year over year.

Storytelling and trust go hand in hand. And it’s one of the reasons Parrot and Airfoil are a Brand Story Award-winner.