Brand Story Award: Obakki

It all started with a white envelope stuffed with money slipped under the door of 8 year old Treana Peake’s family one Christmas.

This annual, anonymous gift left quite an impression on Peake about the meaning of generosity, given, as it was, without any expectation of thanks, recognition or reciprocation.

At 18, Peake began her own quest to “give back,” funding her first trip to Africa by selling her car.

This Cause has Momentum:
Peake founded the Obakki Foundation 5 years ago.

Since then, the Foundation has built 500 wells in Africa which serve 700,000 people.

Everything starts with water:
That’s a lot of lives transformed in a short time.

And we do mean transformed.

Because without safe, clean water, there can be no stability.

Extraordinary Partnership:
The admin costs of the Foundation are underwritten by Peake’s other initiative, the Obakki Collection, a stunning line of chic clothing worn by the likes of Gwyneth Palotrow and Kate Hudson.

What makes this brand a winner:

• the visuals on the foundation landing page are so jaw-droppingly stunning, you can’t help but fall into its world and mission.
• the clothes are beautiful and made locally and ethically, while funding the important work of the charity. What’s not to love?
• the origin story is compelling
• they know that substantive change means getting children involved, and their Kids For Clean Water does that beautifully. Video is adorable.

Want to do something to help?
They’ve thought about that too.

Skip today’s latte and put it towards their “I Gave Five”

Your $5 will buy one person clean water.

Go on. Let a little Obakki winner-y-ness rub off on your while you do something good for the world.