Talk about corporate transparency and no end of f-bombs. Yannis Nikolakopoulos has crafted a depressingly hilarious piece of comedy that works so well …
Storytelling Techniques: 9 Traits of a Hero
Brands shouldn't think of themselves as heroes: Heroes are defined from the outside not the inside. The exception, of course, is ourselves. Each of us is …
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What Makes A Great Brand Story Middle?
We’ve looked at what makes a great beginning and what makes a great ending… So, really, there’s only one logical place to go from here… After all, you can’t …