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Storytelling Techniques
Storytelling Techniques: Brand Desire
Most of my working life has revolved around story, whether it's in PR or when I write for television. In both, success depends on establishing an emotional …
What’s In a Name?
In the 1970s, three teenage brothers from Detroit, David, Dannis and Bobby Hackney, formed a rock 'n roll band called, wait for it… Death. There was a lot of …