"It’s nothing personal, it’s just business."It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged …
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Why Your Brand is Stuck in a Rut and What to Do
Script meeting from hell: We were called into a script meeting (we also write for television) to fix someone else's work. It was billed as a brainstorming …
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Is PR To Blame When Apathy Reigns? Part 2
Can PR & Communications Solve Societal Apathy? Written by Everett Martin Note: Part One of this post can be found here. Does anyone believe that the …
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