The market is crowded and noisy. If you have any chance of getting heard above the chorus of sameness, you’ve got to find your voice. A brand voice is an …
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Storytelling Techniques: Avoiding the Humble Brag
Everyone has that one friend or colleague who’s doing really well in life… and constantly tells you about it. Whether it’s posting a ton of photographs from …
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Brand Story to Watch: Unreal Candy
When 13 year old Nicky Bronner woke up to find his Halloween candy confiscated by his father, he set out to prove that candy wasn't as unhealthy as his dad …