Charles Darwin knew that animals and plants in the wild followed a method of evolution known as survival of the fittest. Now, I’m not going to give you a …
[Read more...] about A Modern Approach to PR: What’s Changed and What’s Here to Stay
persona
PR Agency Advice: Personas
A reminder: For b2b marketers, particularly around high consideration products or services, The Buyer Persona Institute has a very good course you can …
Podcast 001: Adele Revella
Adele Revella is the CEO of the Buyer Persona Institute and helps marketers understand the real decisions that influence buyer decisions. Over time, she came …