If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 billion daily active users on average. …
buyer persona
PR Agency Advice: Personas
A reminder: For b2b marketers, particularly around high consideration products or services, The Buyer Persona Institute has a very good course you can …
Podcast 001: Adele Revella
Adele Revella is the CEO of the Buyer Persona Institute and helps marketers understand the real decisions that influence buyer decisions. Over time, she came …