"I absolutely couldn't put the grocery list down, it was that riveting," said no one ever. Lists are helpful. They are orderly. They are pleasing …
[Read more...] about Storytelling Techniques: Chronology vs. Storytelling
Brand Storytelling done with purpose
"I absolutely couldn't put the grocery list down, it was that riveting," said no one ever. Lists are helpful. They are orderly. They are pleasing …
[Read more...] about Storytelling Techniques: Chronology vs. Storytelling
When Brad Katsuyama and his team at RBC in New York realized that the stock market favoured high-speed electronic trading firms over others, he did what any of …
[Read more...] about Brand Stories to Watch: IEX Stock Exchange
We've been looking at the concept of "hero" in Brand Storytelling.If you haven't already, you probably want to check out this infographic about the 9 Traits of …
[Read more...] about Brand Storytelling Techniques: The Hero and The Call to Adventure
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