Podcast 014: Tod Maffin

Tod Maffin is one of North America’s leading digital and social marketing experts, specializing in viral and ROI-based strategies for organizations.

In this episode of Reimagine PR, Tod and Susan talk about the use of humour in communications, the importance of engaging employees, upcoming trends in digital marketing, and the importance of putting humanity back into business.

One of Canada’s podcasting pioneers, Maffin writes a blog that is followed by thousands of people in the media, technology and business communities around the world. He continues to report on national technology trends on CBC Radio and is the past host of todradio dot com and Real Life Chronicles.

Tod is the author of Touch which is coming out in October. We can’t wait. Tod talks a bit about it in this podcast – and it sounds AWESOME!

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Susan McLennan

Founder at ReImaginePR

Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.

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