So it’s official. Spin sucks.
Sadly, not every PR person has gotten the memo. But they will soon as people vote with their feet, their wallets and yes, even their votes.
So what’s the way forward? Gini Dietrich, author of the book Spin Sucks and founder of the Chicago-based PR firm Arment Dietrich and Susan McLennan talk about new and exciting ways in which PR sucks, how technology has outpaced our humanity, and how just how damaging silos are to business.
And spin sucks. Did I mention that?