Back when I had was the ombudsman for The Toronto Star, one of the country’s largest daily newspapers, I used to find Monday mornings a real - well - …
[Read more...] about Media Relations: What to do when the media gets it wrong
Brand Storytelling done with purpose
Back when I had was the ombudsman for The Toronto Star, one of the country’s largest daily newspapers, I used to find Monday mornings a real - well - …
[Read more...] about Media Relations: What to do when the media gets it wrong

Ever feel like this? "I am pounding my head on the desk in 3, 2, 1, and..." Angie didn't actually say that. But I could tell she wanted to. Angie is a …
[Read more...] about PR Agency Advice: What to do when No-one is Reading your Content

Much a to-do has been made of the goo: McDonald's Canada did both a brave and the right thing in releasing a video showing exactly how Chicken McNuggets are …
[Read more...] about PR Agency Advice: Using Content to Manage a PR Crisis
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