The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a …
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Brand Storytelling
What Most Brands Get Wrong When Telling Their Story
Over the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. But I’ve also …
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Authenticity: You Can’t Fake It
Have you ever heard a story and thought to yourself, “Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel …