"I absolutely couldn't put the grocery list down, it was that riveting," said no one ever. Lists are helpful. They are orderly. They are pleasing …
[Read more...] about Storytelling Techniques: Chronology vs. Storytelling
Brand Storytelling done with purpose
"I absolutely couldn't put the grocery list down, it was that riveting," said no one ever. Lists are helpful. They are orderly. They are pleasing …
[Read more...] about Storytelling Techniques: Chronology vs. Storytelling
Marc Valois is a Senior Consultant and the Chairman of Ottawa-based The Intersol Group which specializes in strategic and business planning, participative …
The Ford C-Max Engergi parody of the much talked-about Cadillac "Poolside" ad is brilliant -- because it's everything the original isn't. And that's a win …
[Read more...] about Brand Story We Love: Ford’s Poolside Parody
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