ReimaginePr.com

Brand Storytelling done with purpose

You are here: Home / Blog / Brand Story to Watch: Tyson Jerry’s Next World Record, Driving Alternative Fuels

Brand Story to Watch: Tyson Jerry’s Next World Record, Driving Alternative Fuels

What would your next move be if you held the Guinness World Record for the “Longest Journey by Car Using Alternative Fuel?” Well, if you’re Tyson Jerry, you’d try and beat your old record.

A bio-fueld adventure:
Tyson broke the record in a van he and his frequent traveling companion Cloe Whittaker converted to run on used cooking oil. It took the pair to almost every Canadian province and US State..

They became media darlings:
Along the way, they shared a message of sustainability with more than 10,000 school kids and the media, covered by dozens of news outlets, stories reaching more than 100 million people across the globe. We worked with Tyson on that adventure and, man, did we have fun!

Best is yet to come:
Having checked his first alternative fuel off the list, Tyson is determined to see just how far he can take sustainable driving with state of the art technologies and future fuels — and this time, he’s going global.

This is going to be big:
Sixty countries, 6 continents, 8 months and millions of people around the world united in an action packed, travel adventure and video series, the only thing missing is the perfect sponsor.

Perfect Sponsor:

  • Wants to engage Millennials
  • Aligned with sustainability
  • Globally minded, locally conscious

Interested?
Drop Tyson a line @tysonjerry.

Susan McLennan

Susan McLennan

Founder at ReImaginePR
Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.
Susan McLennan

@SusanMcLennan