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Brand Story to Watch: The Smart Divorce

Coming out of a difficult divorce, Deborah Moskovitch was determined to help others have an easier one.

The result is The Smart Divorce, books, audio resources, guides and even a consulting service that makes the process less stressful.

Deborah has amassed a wealth of experts who offer insights into proven strategies to lessen the harm that can come from divorce.

From custody considerations to pointing out common pitfalls that routinely cost time and money, The Smart Divorce covers a broad range of subjects to make the process easier.

And with more companies aware of the toll bad divorces can take on their workforces, a growing number of companies are buying her Smart Divorce Kits to help their employees better transition to their new lives with as little disruption to the company as possible.

Why We Love It:

  • it takes courage and humility to turn a painful situation into something that will help others.
  • we love how the brand was able to see a bigger opportunity, leveraging HR departments to help even more people move on after the end of a marriage
  • Deborah has brought a very human touch, reminding us all that an industry may have sprouted up around divorce, but it is still fundamentally about two people who must find their way back to being whole without their other half.

Divorce isn’t going away any time soon. But with Deborah’s help, it can be more gentle on those involved. Sometimes some very good things come from something bad. Deborah’s own divorce proved that.

Susan McLennan

Susan McLennan

Founder at ReImaginePR
Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.
Susan McLennan

@SusanMcLennan