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You are here: Home / Blog / Brand Story to Watch: Rural Alberta Advantage

Susan McLennan

Brand Story to Watch: Rural Alberta Advantage

“Last spring, I rented a remote cottage up in the Bruce Peninsula on the recommendation of some friends to try to do some writing for the new album,” said Nils Edenloff, lead singer for the band The Rural Alberta Advantage.

Peaceful? Not so much:
“It turned out to be a pretty terrifying place to be alone with your thoughts – locals told me to watch out for black bears, the heat wasn’t working and at night it sounded like the cottage was surrounded by wolves.

I slept with a pocket knife at arms-reach.

But it made for a great song:
It’s funny the lines that will run through your head when you’re alone like that and trying to get yourself to sleep- they inspired “To Be Scared”, which is probably one of my favorite songs on the record.”

Boom. That’s how it’s done:
They are extraordinary storytellers and an absolute force when they play live. Besides Edenloff, the band is comprised of percussionist Paul Banwatt (the cute one), and multi-instrumentalist Amy Cole.

We’re with the band:
No, we’re not with the band.

But we have been known to hang out with Paul Banwatt at Matter and Form Inc.

They rocked Massey Hall:
And good news! Rural Alberta Advantage is coming to a town near you!

From October through December, they’re touring North America and Europe.

If you haven’t heard of them you will:
They are extraordinary performers and their star is on the rise.

That makes them a brand story to watch.

(Photos by Malcolm Cook.)

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Susan McLennan

Susan McLennan

Founder at ReImaginePR
Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.
Susan McLennan

@SusanMcLennan

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Susan McLennan

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