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Brand Story to Watch: Rock The Hill

For as long as Canada and the US have been sending soldiers to war, these proud nations have promised more than they delivered to their veterans in return for their service.

It takes a comedian:
Jon Stewart from the Daily Show has documented abuse of veterans going back to the Revolution right up to the present day.

We should “…finally admit that America has had for over 200 years a great bipartisan tradition of honoring those who have fought for our freedom by [expletive] them over once they give their guns back.”

Or caring citizens:
In Canada, The Good Neighbours’ Club in Toronto was established by private citizens after World War I to give homeless shell-shocked veterans on the street somewhere safe to go in the day.

Or a revolt by veterans:
It was a veteran revolt following World War II that lead to affordable housing being built for those who had served.

Rock on:
It is a sad statement that veterans must still campaign to get the services they need. But we are grateful to the efforts of Rob Gallant and other Canadian veterans who set up Rock the Hill to bring the appalling way in which the Harper Government has carried on the not so proud tradition of saying one thing and doing another when it comes to our finest citizens.

Let’s party like it’s 2006:
A New Veterans Charter came into being at the first of 2006. Many think it didn’t go nearly far enough. Worse, little has changed and a growing number of surviving veterans from all generations are increasingly frustrated by their treatment at the hands of the government.

History belongs to the storyteller:
So they’re turning to the public. They’re creating events like Rock the Hill to engage the public in their struggle so they – so we – will put pressure on our elected officials to treat those who have given so much for us already with the respect, care and dignity they deserve.

Veterans aren’t going anywhere:
This movement isn’t going anywhere. And our veterans need our help. Write the Minister of Veterans Affairs, Julian Fantino, and keep an eye open for this brave, active group of veterans at Rebel Gorillas.

Susan McLennan

Susan McLennan

Founder at ReImaginePR
Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.
Susan McLennan

@SusanMcLennan