Brand Story to Watch: Honest Slogans

Every organization is being reimagined by its publics whether it wants to be or not.

Graphic designer Clif Dickens and his site, Honest Slogans, is one of the finest embodiments of that truth.

Honest Slogans born in a coffee shop:
One day when Dickens was out with a friend and the two started joking about how far removed most slogans were from the associations most people had with the brand.

Dickens dashed off a few “more accurate” slogans for his own amusement, posted them, and the site took off. Really took off. He has more than a million viewers every month.

Imitation is purest form of flattery:
Dickens has certainly had many trying to “flatter” him. A number of accounts (some on Instagram) have popped up claiming Dickens work as their own.

Some are the work of those trying to build a big list of followers which they then plan to sell to the highest bidder. So Dickens has had his hands full with that.

But more importantly:
There are many great things for Dickens on the horizon including talk of a book deal and more high profile media attention to join the media hits he has already had.

Perhaps most importantly:
Some of the smarter brands Dickens has parodied are starting to engage with his content and his followers. For example, when Dickens turned his rapier wit to Resolve and the bottle design, they responded with a funny image of their own explaining how gravity works.

Well played, Resolve, well played.

Like Clif Dickens work? Here’s a podcast conversation with Dickens, a really interesting guy, just one of the many people possibly reimagining your brand this very minute.

And we think you’ll be hearing a lot more about Dickens and Honest Slogans pretty darned soon.