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You are here: Home / Blog / Brand Story to Watch: Amy’s Marathon of Books

Susan McLennan

Brand Story to Watch: Amy’s Marathon of Books

Amy Mathers is on a mission.

She wants to help the Canadian Children’s Book Centre (CCBC) create a teen literature prize.

And she wants Canadians to help her.

For Mathers, it’s personal:
Mathers has a special relationship with books.

They have been constant companions in times of illness and recovery, subjects she knows much too much about.

What she shares with her Heroes:
A rare glycogen disease necessitated a liver transplant at age 5 and a heart transplant at 27.

Unable to physically travel but inspired by Terry Fox and Rick Hansen, Mathers has undertaken a virtual national tour reading teen fiction books from every province and territory.

And she is reading a book a day over the course of a year, sharing her reviews.

Along the way:
She is raising money to establish a teen book award to be presented at the yearly Canadian Children’s Literature Awards gala.

Which is a very good thing.

TD has been awesome:
TD has been celebrating reading in Canada for more than 35 years, highlighting the importance of reading through initiatives designed to reach Canadian children and their families.

In addition to the gala, they also support the TD Canadian Children’s Book Week.

They also ensure that every first grader in Canada gets the same treasured children’s book as part of TD Grade One Book Giveaway.

But back to Amy:

Amy and TD can’t do it alone.

They need your help in making sure there is an award that recognizes the best in Canadian teen literature.

Want to help?
Of course you’d like to make a donation! And now’s your chance.

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Susan McLennan

Susan McLennan

Founder at ReImaginePR
Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.
Susan McLennan

@SusanMcLennan

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Susan McLennan

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Filed Under: Blog, Brand Stories to Watch Tagged With: CCBC, children's literature, fundraising, reading

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