NGO’s around the world have noted that investing in women and girls is the smartest way to help struggling economies and developing nations lift themselves into greater stability.
Even Harvard agrees.
When organizations invest in women, women reinvest their energies in education for themselves and their families.
1 in 6 struggle for water:
But with a billion people living without easily accessible clean water, it is also women who must find and carry the water back to their families, often gallons each and every day and over very long distances.
Enter Wello’s The Water Wheel:
It is the wheel reinvented to more easily transport more water than women could carry without it faster and over great distance.
Why we love it:
- it solves a very real problem and in so doing, frees up women to reinvest in themselves and their families
- it was designed and rolled out over thoughtful and meaningful consultation with its intended users
- the tools (video, website) to explain the product are clear and engaging
- Wella has partnered with other great organizations in the water space through joint awareness raising efforts
- Cynthia Koenig, the founder and chief spokesperson, is passionate and inspiring
Any room to grow?
- Sure, we’d love to see the website refreshed with more recent news
- We’d love to see first person storytelling videos that show the water wheel in action
But we’re inclined to cut them some slack, what with them being busy saving the world and all.
That, and they’re awesome.
Susan McLennan
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