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Brand Story We Love: Defend Our Climate

We’ve wanted to believe big corporations when they’ve make claims about being good stewards of the environment.

Because it seemed plausible. Because their ads are warm and fuzzy. Because it was just easier.

We left it to them to self regulate. But it hasn’t gone so well.

97 per cent of climate scientists agree that global warming is real and related to human activity. How and by whom climate change deniers are funded is worth looking at.

We have already passed the point of no return for West Antarctica. Here’s what that may look like.

And the UN warns that we are falling short on measures that were supposed to keep us from going over the cliff.

Defend our Climate is a group that brings together about 100 grass roots organizations including First Nations groups and NGOs like Leadnow.ca and Greenpeace.

They are fighting for a liveable planet.

Why we love them:

    • they live their values even though it would be so much easier to go about their lives and pretend this wasn’t happening.
    • they’ve not only held their own against massive corporations with bottomless pockets and influence, they have turned public opinion towards the science and against the corporate spin.
    • Because they might just be the best chance we have to leave a world, any world let alone a better one, to future generations.

The work by Defending Our Climate has been so impressive, even those at big oil companies are saying they need to take a page from its playbook. Doable? Sure, as long as they haven’t squandered the public’s good will over badly handled oil spills and…oh…never mind.

We owe the organizers, including Jamie Biggar (Leadnow.ca), Jason Mogus (Communicopia), and Ben West (ForestEthics) a big thank you. Because knowing something had to be done, they have stepped up and mobilized thousands upon thousands of people to Defend Our Climate and communities.

Susan McLennan

Susan McLennan

Founder at ReImaginePR
Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.
Susan McLennan

@SusanMcLennan