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Brand Story We Love: Ann Douglas — The Mother of All

With more than half a million book sales to her name so far, Ann Douglas is the genius behind “The Mother of All” book series, which includes The Mother of All Pregnancy Books, The Mother of All Baby Books, The Mother of All Toddler Books, and The Mother of All Parenting Books.

Ann is a parent’s best friend:
Ann’s work tackles even the tough parenting subjects, like a book for parents who have a child with a mental illness, which will be published by HarperCollins Canada in January 2015.

Parents love her
Many parents can’t imagine a world without Ann Douglas.

Just ask the editor of Canadian Family Magazine, Brandie Weikle.

“I’m not sure what any of us would do without our dog-eared copies of Ann Douglas’s books. I kept mine never more than an arm’s length away when my kids were babies and continue to turn to them today as trusted resources in my work and as a parent.”

When Ann speaks, people listen:
Ann has been quoted in such publications as The New York Times, The Chicago Tribune, Good Housekeeping, Reader’s Digest (Canada), Parents, Parenting, The National Post, and The Globe and Mail and has appeared as a guest on such television shows as Canada AM, Breakfast Television, The Marilyn Denis Show, and The Mom Show.

Why we love this:

  • Like others we’ve featured, Ann is no stranger to hard work. Ann does what she has to do, whether it’s growing her social media presence or jumping on a plane to go across the country for a trade show, Ann is always thinking ahead and on the move.
  • Ann lives her values and stands up for what she believes is right and fair and decent in the world.
  • Ann has built a consistent umbrella brand out doing what she loves, pairing it with a strong name (Mother of All) and doing a great job of listening to the needs of the people she writes for.

These are the first words that greet you when you visit Ann’s site: “I believe that writers can change the world. We have the power to tell stories and share ideas that can fuel social change. It’s both an extraordinary privilege and a daunting responsibility.”

Ann lives by those words:
In June 2013, her peers recognized her by making her only the second person ever to be awarded a Lifetime Membership by the Professional Writers Association of Canada.

Ann is an inspiration to everyone over here. That combined with her all round awesomeness and integrity make her a brand story to love.

Susan McLennan

Susan McLennan

Founder at ReImaginePR
Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.
Susan McLennan

@SusanMcLennan