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Brand Stories to Watch: Thailand Storytelling

Who knew Thailand was such a nation of storytellers? The Thai did probably.

We have seen some epic, beautifully crafted and thoughtful videos come out of that part of the world recently.

Each is a movie:

There was an episode in Star Trek, Next Generation where Captain Picard lives an entire alternate life on another planet, returning to his ship with the memories of the man from a place now long extinct, alive only in him to share with the world.

He lived a life in the span of just a few minutes.

These Thai films are a bit like that.

Why we love them:

  • They dare to be epic.
  • They tell sweeping stories that span generations and tackle issues right at the heart of our humanity.
  • They tell universal stories with simplicity.
  • They align the sponsoring brand with the sentiment, not a product./li>
  • They are beautiful, compelling and transcend language. I forgot I was reading the movie.

I can’t wait to see what Thai companies next manages to bring a little lump to the back of my throat.

Because I know they will.

Well done True Move (a Mobile phone company) and TVC Thai Life Insurance. And thank you.

Susan McLennan

Susan McLennan

Founder at ReImaginePR
Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.
Susan McLennan

@SusanMcLennan