Every not-for-profit must reimagine itself from time to time or it will atrophy. But the longer an organization is around, the harder that can be. People get used to doing what they’ve always done, and legacy organizations are often slow boats to turn around.
Throw in a lack of money,
New people come in but they don’t stay. And the same problems get hashed and rehashed over again.
Susan McLennan
Founder at ReImaginePR
Susan McLennan helps brands become better storytellers both through the media and through direct and digital communications. She is an award-winning communicator with a background in television production who has secured media coverage through some of the top media outlets in the world and created content that has won hearts and changed minds locally, nationally and internationally.
Latest posts by Susan McLennan (see all)
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