Investing in good content writing is one of the most important investments you can make. Here’s why. You can’t know exactly how and when your potential customers are evaluating your organization. They do it online and most likely won’t interact with you until they’ve judged you on the content you’ve created for them.
If you don’t have the right content to speak to the right audiences, they won’t bother coming into your store, donating to your cause, calling your company about your services or making that purchase.
They will only do those things once they have been through your content and determined whether or not you will help them, whether your values align with theirs, and whether or not you are the type of organizational or corporate citizen they want to do business with.
That boils down to two “simple” things:
• content marketing strategy
• content writing
You may be the perfect solution for them. But if they don’t know it, they won’t invest their money in your services. The fastest, best, and most cost efficient way to guide your potential buyers and donors to working with you is through the content you put out into the world.
But it can’t be just any content.Mediocre content will net mediocre results. You’ll be throwing your organization’s time and resources away. Worse, you’ll be wasting your audience’s time. And they don’t forget that sort of thing.Mediocre content also destroys moral. It is soul destroying for an employee to try and engage customers or clients with content that doesn’t really speak to them or that offers no real value to the customer.
Content writing is strategic. Whether your content writing needs are literally written, like an article, a white paper or a blog post, or more visual like a video or an infographic, your content must live at the cross section of the needs of your audience and your business goals.
That means your content writing and production needs to engage your audience in ways that build a relationship with you. That have them seek you out. That guide them through the sales funnel because they want to be there.
It needs to engage, inspire, inform, help, guide, delight and motivate.
Need a hand getting your content writing in better shape?
We write videos, articles, blogs, infographic and other content designed to help you stand out from the competition in meaningful, resonant ways.