They went after a veteran: When a big US bicycle brand went after a small bike shop in Calgary owned by veteran Dan Richter for the use of a word in its name, …
[Read more...] about Storytelling Techniques: The David and Goliath Story
Brand Storytelling done with purpose
They went after a veteran: When a big US bicycle brand went after a small bike shop in Calgary owned by veteran Dan Richter for the use of a word in its name, …
[Read more...] about Storytelling Techniques: The David and Goliath Story
All good stories are about people. And human-like robots. Take Jade Rabbit: Jade Rabbit is a Chinese lunar robot with the heart of a philosopher and …
[Read more...] about Storytelling Techniques: Content Writing – It’s Always about People
Now I'm no big city lawyer... Back in my acting days, my cousin, a high-priced, high-powered lawyer was fond of telling me that I would one day be replaced by …
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