Susan: Adele Revella is the CEO of the Buyer Persona Institute. She founded the organization building on insights she gained as VP of sales, marketing, and …
buyer persona
Podcast 001: Adele Revella
Adele Revella is the CEO of the Buyer Persona Institute and helps marketers understand the real decisions that influence buyer decisions. Over time, she came …
PR Agency Advice: Personas
A reminder: For b2b marketers, particularly around high consideration products or services, The Buyer Persona Institute has a very good course you can …