We’re big fans of New York Times best-selling author and all-round good guy, Jay Baer.
He’s one of the leading marketing and business consultants in the world and certainly the smartest we’ve ever worked with.
When we heard The Toronto Star’s Ashante Infantry was writing a story on kindness in business, we knew she had to talk to Jay.
Jay’s new book, Youtility, is all about achieving business growth by being as useful as humanly possible to your target audience.
How useful is Jay?
His business card doubles as a bottle opener.
Besides being a New York Times bestseller, Youtility reached #1 on Amazon and Barnes and Noble. It’s an easy, straightforward and well written read.
Marcus Sheridan, aka The Sales Lion, wrote a lovely blog post recently about those who had invested in him over the last year, including Jay.
In it, he wondered aloud why Jay had chosen to invest so much in him. Jay’s response offers a glimpse into the kind of man he is.
What I can say is our re-brand to Reimagine PR would not have been possible without his advice and insight. He and his remarkable, gifted team helped us in incalculable ways. We are profoundly and eternally grateful.